Growth rarely moves in a straight line.
Growth rarely breaks down because organizations lack smart people, good ideas, or capable teams. It breaks down in the spaces between them.
The Growth Intersect offers a practical way to see those connections more clearly—and find the growth hiding in plain sight.
Sometimes the problem isn’t where you’re looking.
Organizations naturally divide work into functions, teams, systems, goals, and responsibilities. That’s necessary. But growth problems don’t always respect those boundaries.
The important part may be what happens between them: the handoff, the assumption, the dependency, the incentive, the tradeoff, or the connection nobody has examined closely enough.
Start with the outcome. Then look outward.
The Growth Intersect isn’t a formula. There is no acronym to memorize and no fixed set of categories. It’s a way of looking at a problem.
Outcome
Put the outcome that actually matters in the middle. Start there—not with the most visible symptom.
Forces
Identify the few forces that materially shape that outcome. They change with the problem.
Connections
Examine what happens where those forces meet: gaps, handoffs, assumptions, dependencies and tradeoffs.
The circles change with the problem.
There is no official set of forces. Different growth challenges reveal different intersects.
Focus on what matters.
Start with the outcome you actually want, not the symptoms in front of you.
See the full picture.
Understand the market realities and organizational realities shaping the growth challenge.
Find the intersect.
Look for the opportunities that emerge where the forces shaping the outcome connect.
“The Growth Intersect doesn’t manufacture answers. It helps us look for them in better places.”
Brian Albert
Brian Albert advises leaders and organizations on strategy, growth, and the intersection of market and organizational realities.
He’s spent his career helping teams solve the right problems—and find the growth hiding in plain sight.
Focus on what matters.
See the full picture.
Find the intersect.
A practical view of the connections that drive growth.
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